I am the founder and CEO of Dataswift.io , Professor of Marketing and Service Systems at WMG, University of Warwick. I am also a Senior Member of Wolfson College, Cambridge.

As an academic and consultant, I specialise in Marketing Science / Market Design; my research lies in the design of transactions, economic/business models and service ecosystems, applying that knowledge onto data markets and digital ecosystems. I have published in various international journals in the domain of engineering, management, marketing, information systems, economics, education and sociology and am author of the book The Pricing & Revenue Management of Services: A Strategic Approach and lead editor of Complex Engineering Service Systems: Concepts and Research. My third book Value and Worth: Creating New Markets in the Digital Economy is now available on Amazon Kindle and the printed version of the book is published by Cambridge University Press. I was one of the 6 UK Advanced Institute of Management (AIM) research Services Fellow and also the ESRC/NIHR Placement Fellow. I was also one of the 5 ESRC/InnovateUK thought leaders on the Innovation Caucus and a Turing Fellow.

As an entrepreneur and investor, I run Dataswift and my own family office that incubate and invest in various startups, building on Dataswift’s Personal Data Account Infrastructure. 

My CV