Summary of Expertise: What is a business model, what is the economic model v business model. Conceptualizations of business models. Innovating on business models. Difference between business model development v innovation. Strategic Management v Business Model Innovation.

Books 

• Ng, Irene C.L. (2014) Creating New Markets in the Digital Economy: Value and Worth. Cambridge University Press, Cambridge, ISBN No. 9781107049352 (hardcover and paperback edition) Digital version Value and Worth: Creating New Markets in the Digital Economy, Innovorsa Press, Cambridge, ISBN No. 978-0-9573553-0-9 (digital edition)

Journal Papers

• Ng, Irene C.L. (2013), New Business and Economic Models in the Connected Digital Economy, Journal of Revenue and Pricing Management, 12, 6, pp1-7
• Ng, Irene C.L., Xin Ding and Nick K.T. Yip (2013), Outcome-based Contracts as New Business Model: The Role of Partnership and Value-driven Relational Assets, Special issue on Business Models – Exploring value drivers and the role of marketing, Industrial Marketing Management, 42, pp730-743
• Ng, Irene C.L. and Gerard Briscoe, (2012) Value, Variety and Viability: New Business Models for Co-Creation in Outcome-based Contracts, International Journal of Service Science, Management, Engineering, and Technology, 3(3), 26-48

Talks and Presentations

• Mastering Service for the Future of Things, Compete Through Service Symposium, Oct 26-28, 2016, Phoenix, Arizona
• Payment is Applause: Markets and Business Models Past, Present and Future, Wolfson College Cambridge 50^th anniversary distinguished lecture series, 18 Nov 2015, Cambridge
• Creating New Markets in the Digital Economy, FT Mobile Business Futures Summit: Leveraging Real-Time Mobility Intelligence for Business Success, London, UK, 4 Dec 2013
• New Business & Economic Models in the Connected Digital Economy: Implications for Research, A*star Scientific Conference, Singapore, 21 & 22 Oct 2013
• New Business Models in the Digital Ecosystem, Institute of Systems Science, National University of Singapore, Singapore, 18 July 2013
• Future of Value Creation: Creating New Markets in Context & New Systemic Business Models, 46th Hawaii International Conference on System Sciences (HICSS-46), 7-10 Jan, 2013, Grand Wailea, Maui, Hawaii
• Contextual Value Constellation: An Ideation Method for Radical Business Model Innovation in Digital Technologies, Service Operations Management Forum, Cambridge, September 2012

Videos

• Interview with Professor Irene Ng prior to her lecture on 18 November 2015, entitled ‘The Evolution of Business Models’. Part of the Wolfson @ 50 Lecture Series.
• The Evolution of Business Models, Part of the Wolfson @ 50 Lecture Series at Wolfson College, Cambridge. 18 November 2015
• New Business & Economic Models in the Connected Digital Economy: Implications for Research, A*star Scientific Conference, Singapore, 21 & 22 Oct 2013

News/Media

• Innovation: Beyond Things and Widgets – Innovate UK blog
• Digital Liquefaction and Data-driven Business Models – CMO.com