Summary of expertise: Designing markets, multi-sided markets, platform markets, historical evolution of markets, incentive mechanisms and economic design of markets. Transactions, channels, payments and products of multi-sided markets. Road maps of multi-sided market evolution.

Books 

• Ng, Irene C.L. (2014) Creating New Markets in the Digital Economy: Value and Worth. Cambridge University Press, Cambridge, ISBN No. 9781107049352 (hardcover and paperback edition)

• Ng, Irene C.L. (2013) Value and Worth: Creating New Markets in the Digital Economy, Innovorsa Press, Cambridge, ISBN No. 978-0-9573553-0-9 (digital edition)

Journal Papers

• Ng, Irene C.L., Kimberley Scharf, Ganna Pogrebna, Roger S. Maull (2015) Contextual Variety, Internet-Of-Things and The Choice of Tailoring over Platform: Mass Customisation Strategy in Supply Chain Management, International Journal of Production Economics, Vol 159, Jan, pp.76–87

• Ng, Irene C.L. (2013), New business and economic models in the connected digital economy, Journal of Revenue and Pricing Management, 12, 6, pp1-7

Talks and Presentations

• “Mastering Service for the Future of Things”, Compete Through Service Symposium, Oct 26-28, 2016, Phoenix, Arizona

• “Payment is applause: markets and business models past, present and future”, Wolfson College Cambridge 50^th anniversary distinguished lecture series, 18 Nov 2015, Cambridge

• “Creating New Markets in the Digital Economy“, FT Mobile Business Futures Summit: Leveraging Real-Time Mobility Intelligence for Business Success, London, UK, 4 Dec 2013

• “Engineering a Market for Personal Data: the HAT and the Future of the Internet-of-Things”, ASAP Service Management Forum Annual Conference, Oct 12-13, 2015, Milan, Italy

• “Creating New Markets: A Theory of Latent Demand“, 2013 Frontiers in Service Conference, 4-7July, 2013, Taipei, Taiwan

• “Future of Value Creation: Creating New Markets in Context & New Systemic Business Models”, 46th Hawaii International Conference on System Sciences (HICSS-46), 7-10 Jan, 2013, Grand Wailea, Maui, Hawaii

• “The Shifting Boundaries of Marketing and Operations under Service Dominant Logic,” MSOM conference Service Interest Group workshop, 17 June, 2012, New York

Videos

• Interview with Professor Irene Ng prior to her lecture on 18 November 2015, entitled ‘The Evolution of Business Models’. Part of the Wolfson @ 50 Lecture Series.

• ‘The Evolution of Business Models’, Part of the Wolfson @ 50 Lecture Series at Wolfson College, Cambridge. 18 November 2015

• ‘Value and the Creation of New Markets in the Digital Economy’, Bristol and South West NextGen Roadshow, Bristol, UK, 17 July 2012

News/Media

• Creating New Markets with the Hub-Of-All-Things – Business Reporter, Sunday Telegraph