Value

Summary of expertise: What is value, pricing on value, economic and business models that are value-based, how to create value, what are the different conceptualizations of value, value co-creation, the value of goods, services, personal data.

Books

Journal Papers

  • Ng, Irene C.L., and Laura Smith (2012), An Integrative Framework of Value, Review of Marketing Research Special issue on Toward a Better Understanding of the Role of Value in Markets and Marketing, Stephen L. Vargo and Robert Lusch (Eds) Vol 9, pp 207-243

Talks and Presentations

  • Value, I am Seeing Things Symposium, Rice Talbot Gallery, Edinburgh, UK, 25 October 2012

Videos