I am an entrepreneur, academic and market design economist, Professor of Marketing and Service Systems at WMG, University of Warwick a Turing Fellow. I am the inventor of personal data accounts (patent pending) for a new asset class of personal data owned by individuals themselves and also the CEO of Dataswift.io →
Achievements and Awards
Turing Fellow, Alan Turing Institute, UK; Advisory Board member, Lloyds Register; CTF International Fellow, Service Research Centre, Karlstad, Sweden; Advisory Board member, NHH Centre for Service Innovation, Bergen, Norway; Senior Member, Wolfson College Cambridge; ESRC/InnovateUK Caucus Thought Leader (2016-17); ESRC/NIHR Public Sector Placement Fellow (Apr – Sep 2010); ESRC/AIM Service Fellow (Oct 2008 – Sep 2010); ESRC/AIM Lead Service Fellow (Oct 2008 – Dec 2009)
- In the press →
- A back story of my entrepreneurial days. →
- My bio. →
- My advisory roles and subject matter expertise →
- Follow me on Medium →
Researcher
I am an active researcher in the domain of value, pricing, service systems and new economic and business models. I design complex service eco-systems e.g. outcome-based service contracts, markets etc. I did a servsig blog here that will give you an idea of the type of work I do.
My research team website is the Service Systems research group →

Entrepreneur
My research blog is at value-basedservicesystem.blogspot.com →
My papers, talks and presentations at Academia.edu → and research profile here at Researchgate →
My projects are here → The biggest project (and our global social movement to claim your data) is at H.A.T →
– My CV is here →
– Google citations here →
– Research Gate here →

I am the Chief Executive and co-Founder of Dataswift.io. I invest in, and incubate startups through my company www.innovorsa.com providing early stage administrative, financial, business/economic model, technological and funding support together with incubation space in Cambridge and Kuala Lumpur.
Educator
I don’t do any formal teaching but I do conduct some masterclasses
– Masterclass on value creation (1 day) – executives, doctoral & postdoctoral (capacity building) (on demand)
– Masterclass on research for impact (2 days) doctoral & postdoctoral (usually in October)
![IMG_3062[1].JPG](https://bizresearcher.files.wordpress.com/2016/03/img_30621.jpg)
– Masterclass on creating new markets (2 days) – executives (on demand)
– Masterclass on outcome-based contracts (1-day) – executives (on demand)
– PhD supervision approach and teaching philosophy – Download it here (important if you are looking to do a PhD with me)
Service
I am the Director of HATLAB at WMG, University of Warwick, a Senior Member of Wolfson College Cambridge and as of 1 October 2018, a Turing Fellow at the Alan Turing Institute.
I am also one of the ESRC/InnovateUK Caucus Thought Leaders (see http://innovationcaucus.co.uk/) tasked to integrate Social Science research to assist Innovate UK
Market Design and Micro economic Engineer
I am the product owner, designer and creator of the HAT Microserver as well as the HATDeX platform, a legal, economic, governance and technology platform for data exchange between HATs and websites and applications, operated by Dataswift.
