About Me

I am an entrepreneur, academic and market and business/economic model design economist, Professor of Marketing and Service Systems at WMG, University of Warwick a Turing Fellow. I am the inventor of the decentralized self-sovereign data server (called the HAT) and CEO of Dataswift.io

Achievements and Awards

Turing Fellow, Alan Turing Institute, UK; Advisory Board member, Lloyds Register; CTF International Fellow, Service Research Centre, Karlstad, Sweden; Advisory Board member, NHH Centre for Service Innovation, Bergen, Norway; Senior Member, Wolfson College Cambridge; ESRC/InnovateUK Caucus Thought Leader (2016-17); ESRC/NIHR Public Sector Placement Fellow (Apr – Sep 2010); ESRC/AIM Service Fellow (Oct 2008 – Sep 2010); ESRC/AIM Lead Service Fellow (Oct 2008 – Dec 2009)


I am an active researcher in the domain of value, pricing, service systems and economic and business models. I design complex service eco-systems e.g. outcome-based service contracts, markets etc. I did a servsig blog here that will give you an idea of the type of work I do.

My research team is “at-large” with collaborations with 5 universities


My research blog is at value-basedservicesystem.blogspot.com
My papers, talks and presentations at Academia.edu → and research profile here at Researchgate
My projects are here The biggest project (and our global social movement to claim your data) is at H.A.T

My CV is here
Google citations here
Research Gate here

I am the Chief Executive and co-Founder of Dataswift.io. I invest in, and incubate startups through my family office company www.innovorsa.com providing early stage administrative, financial, business/economic model, technological and funding support together with incubation space in Cambridge and Kuala Lumpur.


I don’t do any formal teaching but I do conduct some masterclasses

Masterclass on value creation (1 day) – executives, doctoral & postdoctoral (capacity building) (on demand)
Masterclass on research for impact (2 days) doctoral & postdoctoral (usually in October)

Masterclass on creating new markets (2 days) – executives (on demand)
Masterclass on outcome/value-based contracts (1-day) – executives (on demand)
PhD supervision approach and teaching philosophy Download it here (important if you are looking to do a PhD with me)


I am now only a day a week as an academic so do not take on any service responsibilities.

Market Design and Micro economic Engineer

I am the product owner, designer and creator of the HAT Microserver, a Self-sovereign Data Server Infrastructure called Dataswift One, a legal, economic, governance and technology infrastructure for data exchange between websites and applications, operated by Dataswift.